Post-production and photo retouching
Editorial for the launch of the Nike SNDR Max, in collaboration with Starcow Paris.
A photoshoot that challenges the rules of retro: “This is a reboot. Not a retro.”
A photoshoot that challenges the rules of retro: “This is a reboot. Not a retro.”
I handled full photo retouching, post-production oversight, and the management of color schemes, textures, product details, fades, and transitions. The goal was to craft striking visuals that feel both futuristic and fashion-forward, highlighting the hybrid nature of the SNDR Max, a retro-inspired sneaker reimagined for today. Neon gradients and floating light effects create a pop-tech editorial aesthetic while emphasizing the sneaker’s volume and silhouette.
(Photography: Mathieu Vilasco)
Design and production of display window elements
For this window display, I handled all graphic production for the project. My role covered the entire creative process, from visual design to technical preparation of print files.
I first created several realistic mock-ups to allow the brand to validate the creative intentions and integration into the space. Once the concept was approved, I developed all the production assets:
- Precise cutting window by window on a 1:1 scale to ensure a perfect fit on site.
- Creation of print files for the exterior and interior of the window display.
- Colorimetric adjustments and verification of readability and lighting constraints.
- Coordination with the installation team to ensure the technical feasibility of the display.
The result: an immersive and dynamic window display, combining product staging and photography.
Graphic design elements for Nike SNKRS APP
