Editorial
Editorial for the launch of the Nike SNDR Max, in collaboration with Starcow Paris.
A photoshoot that challenges the rules of retro: “This is a reboot. Not a retro.”
I handled full photo retouching, post-production oversight, and the management of color schemes, textures, product details, fades, and transitions. The goal was to craft striking visuals that feel both futuristic and fashion-forward, highlighting the hybrid nature of the SNDR Max, a retro-inspired sneaker reimagined for today. Neon gradients and floating light effects create a pop-tech editorial aesthetic while emphasizing the sneaker’s volume and silhouette.
Photography by Mathieu Vilasco
Window display
For this window display, I handled all graphic production for the project. My role covered the entire creative process, from visual design to technical preparation of print files.
I first created several realistic mock-ups to allow the brand to validate the creative intentions and integration into the space. Once the concept was approved, I developed all the production assets:
- Precise cutting window by window on a 1:1 scale to ensure a perfect fit on site.
- Creation of print files for the exterior and interior of the window display.
- Colorimetric adjustments and verification of readability and lighting constraints.
- Coordination with the installation team to ensure the technical feasibility of the display.
The result was an immersive and dynamic window display, combining product staging and photography.
Graphic design elements for Nike SNKRS APP
