Birkenstock — Blue Footbed Activation
Visual identity
Design of the visual identity and branded goodies for Starcow Paris’ activation of the new Birkenstock Blue Footbed insole.
The project involved creating multiple logo variations and adapting them across a series of physical supports ( including stickers, mugs, and tote bags) to accompany the launch in-store. The visual direction drew from Birkenstock’s timeless craftsmanship and Starcow’s bold streetwear energy, resulting in a clean yet characterful design language.
Social media content
Art direction and design of daily social media content for Starcow Paris, combining product storytelling, brand heritage, and community-driven visuals.
Each post was conceived to reflect Starcow’s unique position at the crossroads of streetwear culture and archival fashion, highlighting key product drops, collaborations, and seasonal promotions. The creative approach balanced bold typographic layouts with clean product photography (by Mathieu Vilasco), ensuring visual consistency across diverse campaigns.
The North Face — Mountain Jacket Window Display
Creation and production of window display assets
For this The North Face window display, I designed all of the visuals for the Mountain Jacket campaign.
My work consisted of creating key images and producing presentation mock-ups in order to validate the artistic direction with the client.
I then prepared and delivered all the technical files in formats suitable for production and in-store installation.
Events flyers design
A selection of flyers designed for various Starcow Paris events, celebrating the brand’s collaborations, pop-ups, and archive sales. Each visual translates the distinct identity of the event from the bold, vintage-inspired Converse Weapon OX special launch to the minimal and refined Adidas Studio Stripes pre-opening.
