Logo design
Brand Identity / Typography / Mixed Media
For this project, I designed the visual identity for music artist Rambo Goyard. The core idea was to mix four different type styles ( blackletter, slab serif, script, and varsity) into a single logo that feels chaotic but intentional. The goal was to create something that could live on a hoodie, an album cover, or a social media profile and hit differently in each context.
Before landing on the final identity, the project went through an extensive research phase rooted in a clear creative brief: build a visual universe around Y2K aesthetics. That meant drawing from the early 2000s visual culture — bubblegum colors, glossy finishes, bold typography, star motifs, inflated 3D lettering — and finding a way to make it feel fresh and specific to the artist.
